Privacy Policy
We hold the privacy of our customers in the highest regard and are committed to safeguarding it.
📣 1. Communication & Cookies
1.1 Newsletters & Communication
If you sign up to hear from us, we use your details to send you emails about our products, offers and market dates. It's always your choice: click 'unsubscribe' in any of our emails or contact us directly to opt out at any time. See section 3 for more details.
1.2 Our Stance on Cookies
Cookies are small data files that interact with your device to enhance your experience on our website. They are plain text files and cannot execute tasks. Their primary role is to make navigating our website smooth and user-friendly.
1.3 Essential Cookies
Fundamental for navigation, ensuring core functionalities like your shopping basket work seamlessly. These are always on.
1.4 Performance & Analytics Cookies
We use Google Analytics to understand how visitors use our website, such as which pages are visited and how people find us. This helps us improve our website. These cookies are only used if you accept them.
1.5 Functionality Cookies
These remember your preferences, such as location and features you've used, to give you a tailored experience each time you visit.
1.6 Third-Party Cookies
Some cookies are placed by third parties, such as Google and Shopify, through our website. These are governed by their own privacy policies.
👤 2. Personal Information We Collect
While interacting with our site, we may request the following personal data:
- Name and surname
- Phone number
- Email address
- Postal address
Gift card recipients: if you send a gift card to someone, we collect their name, email address and your personal message so we can deliver the gift card to them.
💌 3. Email Sign-up & Marketing
When you sign up through our website, for example using our 10% off sign-up form, we collect your first name and email address. We use them to:
- Send you your welcome discount code
- Send occasional emails about new arrivals, offers and the markets where you can find us
- Remind you if you leave items in your basket or at checkout
Our emails are sent using Shopify's email service. To stop receiving emails, or to ask us to delete your details, email us at info@babyli.co.uk.
📊 4. How We Use Your Data
Babyli Ltd uses the data collected to:
- Process and deliver your orders
- Ensure smooth operation and maintenance of our website
- Keep you informed about updates to our services
- Assist and support our customers
- Conduct analyses to refine and enhance our services
- Monitor general usage and interaction on our website
- Address any technical issues or challenges
4.1 Data Retention
Babyli holds your personal data only for as long as necessary for the purposes described in this policy. Data may be retained to meet legal obligations, manage disputes, or enforce agreements.
4.2 Where Your Data Is Stored
Our website runs on Shopify, and some of our service providers, such as Shopify and Google, may store or process data outside the United Kingdom. Where this happens, we rely on providers that use appropriate safeguards to protect your data.
⚖️ 5. Disclosure & Your Data Rights
Babyli Ltd may need to disclose your personal data in the following circumstances:
- In adherence to legal mandates or obligations
- To safeguard and uphold Babyli's rights and assets
- To investigate potential violations related to our services
- To prioritise the safety of our users and the broader public
- As a precautionary measure against potential legal repercussions
5.1 Data Security
We use industry-accepted practices to secure your personal data. However, no digital transmission method guarantees full security. Upon completing a transaction, your credit card information is not stored alongside your other personal details on our systems.
5.2 Your Data Rights
You have the right to:
- Access a copy of the personal data we hold about you
- Correct any inaccurate or outdated personal data
- Request deletion of specific personal data
- Request data portability in a common electronic format
- Withdraw your consent to marketing emails at any time
To exercise any of these rights, please contact us at info@babyli.co.uk.
💳 6. Payment Information
Babyli uses trusted external providers for payment processing, including Shopify Payments, PayPal, Shop Pay, Apple Pay and Google Pay. Your payment card details remain confidential and are handled directly by our third-party partners. Please refer to their respective privacy policies for full details.
🔗 7. Third-Party Websites
Our website may contain links to external websites not operated by Babyli. We are not accountable for the privacy practices or content of these external sites. We recommend reviewing the privacy policy of any third-party website you visit.
👶 8. Children's Privacy
Babyli's services are not designed for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe your child has provided us with personal information, please contact us immediately at info@babyli.co.uk and we will take prompt action to remove it.
🔄 9. Updates to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page. We encourage you to review it periodically to stay informed.
Last updated: October 2026
Have a question about your privacy? Contact us at info@babyli.co.uk. We're happy to help.